Savvy marketers sell with scents – and it’s easy to see why. Fragrance has the instantaneous and invisible power to penetrate our consciousness with pure pleasure. Our sense of smell is the most primitive of our senses and is the only one with a direct link to our subconscious.
Our sensory response happens in an instant – an emotion – a memory – an event – it brings you immediately and authentically there. When branding a product, I believe that plant oils are powerful tools, whether it’s a hotel with a signature scent, a retailer which uses scents to positively influence the mood of shoppers or a spa which needs its own scent to create a unique ambiance.
I can create an exquisite fragrance that is natural and contains active botanical ingredients with therapeutic benefits. That’s an intoxicating mix. This means that a scent can directly influence how a consumer regards a brand. Combine it with an innovative marketing strategy, and the opportunity is there to develop a unique link with your customer, and strengthen brand loyalty.
In 2003 I qualified as a Clinical Aromatherapist to broaden my knowledge of botanicals and acquire the skills to formulate products for my clients. This range of skills allows me to offer a truly unique professional service – to combine my extensive marketing experience with an in-depth understanding of botanicals.
Using my knowledge of the therapeutic benefits of botanical oils I have created formulations for individuals, private label manufacturers, commercial clients in the spa and hotel sectors, and clients in medicine and oncology.