I recently completed a successful consultancy assignment with Oglesby & Butler, an engineering company run by the Oglesby family, based in Carlow.
This entrepreneurial family, established in industrial products for over 25 years, saw an opportunity to design and develop a completely new product – a room diffuser using natural plant oils . I worked on the project from initial design and early prototype right through the creative process to product launch in the marketplace including a successful consumer PR campaign. It is an example of the 360-degree immersive service my consultancy offers.
The diffuser, called the PETALWELL, includes six unique formulae of therapeutic essential oil blends – which I formulated with the team. Petalwell was launched in New York in January 2014.