Working with leading Irish retailer and manufacturer, Avoca Handweavers, I saw first hand how a traditional business could understand the essence of its brand and have the creative vision to build a multi- million business, which would change the face of Irish retailing.

I was lucky to have direct experience of working with the company during its major retail expansion.

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This article was published on 11th September, 2015

Fiona Hedigan | Brand Consultant
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