PETALWELL – Oglesby & Butler

I recently completed a successful consultancy assignment with Oglesby & Butler, an engineering company run by the Oglesby family, based in Carlow.

This entrepreneurial family, established in industrial products for over 25 years, saw an opportunity to design and develop a completely new product – a room diffuser using natural plant oils . I worked on the project from initial design and early prototype right through the creative process to product launch in the marketplace including a successful consumer PR campaign. It is an example of the 360-degree immersive service my consultancy offers.

The diffuser, called the PETALWELL, includes six unique formulae of therapeutic essential oil blends – which I formulated with the team. Petalwell was launched in New York in January 2014.

PetalWell-slide-6 PetalWell-slide-2

This article was published on 11th September, 2015

Fiona Hedigan | Brand Consultant
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